Endless formats
Customers sent orders in all kinds of ways: email, spreadsheets, PDFs and more.
Sales ordersManufacturingExact GlobeGenAI
Sales orders with Zuidberg
From time-consuming order processing to smart automation
What started as a theoretical idea grew into a proven, practical solution during the pilot.
0
Sales orders per year
≈ 0 hrs
Saved per year
About the client
Innovation is in Zuidberg's DNA
A leading family business with 450 employees in agricultural technology, Zuidberg develops and produces premium solutions used worldwide. Their sales team processed tens of thousands of orders manually each year, a time-consuming and error-prone process that called for automation.
- Industry
- Agricultural technology
- Employees
- 450
- ERP
- Exact Globe
- Use case
- Inbound sales orders
“Because I spend less time processing orders, I have more time for customer contact, can take on other projects, and feel I deliver more added value.”
John Timmermans, Inside Sales Account Manager, Zuidberg“ENTR showed us that AI can transform order processing: we can now ingest orders the system has never seen before and they're recognised instantly. Incredible!”
Matthijs Kalkman, Commercial Director, ZuidbergCase video
Zuidberg on ENTR in practice
In this video we share how ENTR and Zuidberg transformed order processing together.
The challenge
Too much variation for traditional automation
Zuidberg had explored automation before, but ran into the limits of template-based machine learning.
Time-consuming templates
The template-based solution still required a lot of time and broke whenever something changed.
Poor document recognition
A large share of documents simply wasn't recognised and ended up in manual processing anyway.
Complex customer logic
Exceptions like mismatched article numbers, duplicate debtors and other deviations were impossible to automate.
The solution
Generative AI that understands sales orders
The ENTR platform was developed in close collaboration with Zuidberg, allowing every feature to be tested and validated in practice immediately.
Exact Globe integration
A smart link with Exact Globe pulls customer and article numbers directly to process orders fully and accurately.
Direct recognition
New customers are created and recognised automatically, without manual steps.
Self-serve adjustments
Sales staff give special instructions in natural language. Order processing improves immediately.
Built-in customer logic
Every order is enriched with Zuidberg's own flagging rules and business context, fully aligned with their processes.
Results
Automation with visible impact
What started as a pilot now translates into lasting results for the entire team.
≈ 2,050 hrs
Time saved
Sales staff now spend their time on customer contact instead of order entry. Zuidberg can grow without hiring extra sales people.
97%
Accuracy
Automated processing eliminates human errors, leading to more accurate deliveries and happier customers.
40,000
Orders per year
The full inbound order volume now runs through ENTR, scalable and reliable.
Scalable
Ready for the future
With the ENTR platform as a foundation, Zuidberg easily scales to supplier confirmations and other document streams.
Our team is ready for your case
We're happy to think along with you. Discover how much time your organisation can save with smart automation and book a meeting.