About ENTR
ENTR is a young, fast-growing AI start-up. What started early 2025 from a simple frustration with manual data entry has grown into a solution running at 25+ customers and nominated for Tech Start-Up of 2026 by the Computable Awards.
We built our own AI platform for Intelligent Document Processing (IDP). Our GenAI technology reads unstructured documents such as sales orders, invoices and shipping notes, applies business logic and posts them straight into the customer's ERP. That takes away administrative headaches for traditional companies.
We're a small team, currently 6 people, with an office in Utrecht right next to Wilhelminapark. No management layers, no bureaucracy. Autonomy and ownership are a must.
What you'll do
As Business Development Representative you are the face of ENTR toward new customers. You build your own pipeline and take a company from first contact to signed agreement. No lead lists landing on your plate: you find out where the opportunities are.
Call, call, call
You approach potential customers by phone, email and LinkedIn. A no doesn't scare you, you see every rejection as one step closer to a yes.
Spot the opportunity
You find out where a company's administration is stuck and turn that into a clear proposal: this is what ENTR solves for you.
Demos and conversations
You plan and run demos, ask the right questions and make the customer see for themselves what automation saves them.
Close
You keep your pipeline tidy, write proposals, handle objections and turn agreements into a signature.
What you'll learn
You don't need to be an experienced sales professional yet. We teach you from scratch how sales in software actually works, with direct coaching from the founders.
Cold calling and outbound: opening, following up and handling objections without sounding like a salesperson.
Discovery: bringing a purchasing or sales manager's pain to the surface and probing until you reach the core.
Giving a demo that convinces, with a product you understand in detail.
Pricing, negotiating and closing: from verbal agreement to signature.
What a healthy pipeline looks like and how to keep it predictable yourself.
Who you are
You have 0 to 2 years of commercial experience. That can be a side job, internship, sales role or your first real job. More important than your cv is your attitude.
New technologies give you energy, especially what AI can already do today.
You pick up the phone without hesitation and enjoy persuading people.
You're curious: you ask questions, take feedback on board straight away and apply it.
You like working in a small team where impact is immediately visible.
You speak and write well in Dutch and English.
What you get from us
A full-time role at our office in Utrecht, with unlimited holidays and flexible hours. It's about results, not hours behind a desk.
Direct coaching from the founders: you learn to sell software from people who do it every day.
A product you can sell with pride: AI document processing running at 25+ customers.
Team members at ENTR get equity in the company, so you're building something that's partly yours.
Lots of freedom, zero bureaucracy and a team that laughs, builds and travels together.
Ready to start?
Not sure whether this fits? Just give Bas a call on +31 6 52 8898 42. No formal cover letter needed, we're mostly curious about who you are and why AI excites you.