From raw customer emails to orders and quotes in SAP

Over 80% less time spent on manual order and quote processing. Implemented in six weeks, so that time now goes to what matters most: valuable contact with customers.

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0%+

Time saved on manual order and quote processing

0 weeks

From implementation to live processing

About the client

An established family business that keeps moving forward

With more than 50 years of experience, Voortman Steel Machinery is a well-known name in Dutch industry. The rapidly growing family business brings deep industrial expertise to its customers. To help its back office keep pace with that growth, Voortman selected ENTR as its AI partner for order and quote processing.

Industry: Industrial machinery
Experience: 50+ years
Processes: Orders and quotes
ERP: SAP

“ENTR is a young and dynamic team that is genuinely involved and thinks things through with us. I especially appreciate their pragmatic approach: not making things more complicated than necessary, but working together to find what really works and helps us move forward.”

Glenn den Drijver, IT Manager, Voortman Steel Machinery

The challenge

Customers describe items in their own words

Many orders and quote requests arrive as raw email text. Before the team could enter them into SAP, they had to establish which items the customer actually meant.

Unstructured requests

Orders and quote requests are often written directly in an email, rather than supplied as neatly structured documents.

Time-consuming item research

Customer descriptions do not always match the item information in SAP. The team spent substantial time researching the right items.

Manual order and quote entry

After interpreting each request, the team still needed to enter the order or quote into the SAP environment.

A solution that fits the business

Voortman needed both fast delivery and the flexibility to accommodate its specific workflows. A careful selection process assessed the relevant order-processing providers.

The solution

Platform speed. Agency flexibility. Best of both worlds.

ENTR was selected for its unique combination of an established platform and room for custom work. That made it possible to deliver quickly while adapting to Voortman's workflow and SAP environment.

Intelligent fuzzy matching

ENTR connects the wording in customer emails to the intended items, without requiring an exact match with the item description.

Order history as context

Historical orders help identify what the customer is referring to, removing the manual item research previously needed for many requests.

Orders and quotes into SAP

ENTR processes incoming orders and quotes into Voortman's existing SAP environment.

Implemented in six weeks

The speed of a platform and flexibility for custom work came together in a six-week implementation.

Results

Less manual work, ready to scale

ENTR now saves more than 80% of the time spent on manual order and quote processing. We are now ready to automate the order flow in the US as well, and ready for Voortman's next document flows. We are proud to be Voortman's AI partner for back-office automation. We're not done yet.

80%+

Time saved

More than 80% less time spent on manual order and quote processing.

6 weeks

Implementation

A fast delivery, adapted to Voortman's specific workflow.

SAP

Existing ERP

Orders and quotes are processed into Voortman's SAP environment.

Next step

Ready to automate the US order flow, followed by further document flows.